St. Lawrence Parks Lowers Admissions
The St. Lawrence Parks Commission (SLPC) is moving forward with exciting changes that will improve its offerings to visitors and at the same time ensure the fiscal sustainability of its important heritage and tourism attractions.
“Our job as the largest tourism organization in Eastern Ontario is to innovatively lead and more importantly attract visitors to our world-class sites with programs and prices that deliver outstanding, quality and valuable experiences,” said Darren Dalgleish, General Manager and CEO of the Commission.
SLPC will be lowering gate admissions at key attractions, and value-added benefits at all attractions and facilities. Some of the more notable changes for the Cornwall region include:
- Upper Canada Village gate admission drops by $6 per person beginning in May of 2012
- FREE access to drive along the necklace of eleven islands connected by the Long Sault Parkway. Admission will only be charged at the day-use and camping areas.
“Taking admissions from $21 to $15 at Upper Canada Village will afford guests the ability to enjoy other services and experiences in the Village,” said Mr. Dalgleish.
Event rates are also dropping while event programming at the Village will increase, with some new, exciting additions.
In addition to the decreased admission prices at the attractions, visitors will receive with each purchase of a gate admission at Fort Henry, Upper Canada Village or SLPC day-use facility, a FREE ticket to visit the other heritage sites or one of the day-use parks or beach areas. All reciprocals work on the basis of equal or lesser value. The new reciprocal program will also be extended to Upper Canada Golf Course. With the purchase of a 2012 golf membership; a season’s pass to Upper Canada Village, Fort Henry, and the SLPC’s day-use areas will be provided at no additional cost. The same benefit also applies to 2012 Passport to the Past holders and Crysler Park Marina’s seasonal boaters.
“The Board of Directors is excited and encouraged by the direction Darren and his team is taking SLPC,” said Ron Eamer, Acting Chair of the Board. “We have a clear and aggressive focus that aims to serve the community in a thoughtful and entrepreneurial manner.”
Event rates at Fort Henry will decrease as we expand programming with the addition of a second Sunset Ceremony on Saturday nights in July and August. New, visitor-relevant experiences like the planned ‘guided Segway site tours’ have already sparked keen interest.
“We will strive to protect our core heritage attractions while at the same time boost the local economy through the enrichment of our product mix,” said Mr. Dalgleish.
The SLPC is also in the process of conducting an analysis of the adventure/geo tourism directions to generate new revenues through its own business initiatives and through partnerships with the private, public and not-for-profit sectors. Substantial investments already started in 2011 include 54 new slips at Crysler Park Marina, 113 RV site upgrades at McLaren Campground, and an updated sewage treatment plant at Ivy Lea Park.
“The Ministry of Tourism, Culture and Sport’s investment into our two state-of-the-art Discovery Centres at Upper Canada Village and Fort Henry, representing over 18,000 square feet of exhibit, retail and meeting space, will undoubtedly attract new explorers, offering guests added value to their experiences with us. The SLPC is working diligently in Ontario’s eastern region to revitalize our unique tourism products and experiences and now, with a strong value proposition to support increased visitor engagement,” remarked Mr. Dalgleish.
The SLPC is committed to working with our tourism, heritage and business partners, municipalities, and the community at large to uphold, elevate, and promote our area of Ontario. SLPC is a responsible member of the communities in which it has land holdings and will continue to be dedicated to making a positive contribution.
About the St. Lawrence Parks Commission
The "Parks of the St. Lawrence" has become one of the largest tourism destinations in Eastern Ontario, extending 200 kms from Kingston to just east of Cornwall. The Commission's attractions include Upper Canada Village, Fort Henry, Queen Elizabeth Gardens, Crysler Park Marina, Upper Canada Golf Course, Upper Canada Migratory Bird Sanctuary, Long Sault Parkway and 1000 Islands Parkway, a series of 12 riverside day-use area parks and campgrounds, recreational trails and several restaurants and gift stores.